Picture by Ysa Perez

Picture by Ysa Perez

What is Passerbuys?

noun. plural. pass·er·buys \pa-sər-ˈbī\

Physical goods owned by a stylish passerby available for you to purchase directly from their profile or the Passerbuys Shop.


About Us

Passerbuys is a hybrid recommendation site and shopable lifestyle blog woven together by profiles of diverse and inspiring women founded in 2015. These profiles inspire our Passerguides with locals-only knowledge of cities, recommendations and our Blog with original content and cultural features. In an era of hyper-curation, Passerbuys chooses to focus on the true lives and styles of the women in your city. We value fashion, but we’re about style — and style comes from the life you live in it.


About The Founder

"Passerbuys sprung from love of people watching. Having lived in Paris and now currently residing in New York City, every stroll is an aesthetic adventure. I would notice myself thinking about interesting looking Passersby, wondering about their personalities, lifestyles, homes, jobs, material possessions; just about anything! 'Where did she buy that bag?', 'I wonder what books she's reading?" "What kind of music is she into?' The idea developed from this feeling of having grown tired of tastemakers/influencer style blogs which I admittedly turn to all the time… they’re useful, but at the heart of it I find that they lack realness. This chasm between fabricated style and the style that people generate themselves really bothered me, and I wanted to create a website that put the focus back on real people, providing inspiration rather than instruction."



How Passerbuys Works

The spirit of the website is rooted in the participants whom we refer to as 'Passersby': striking, smart and captivating women. Passerbuys photographs them in their homes, offering a real and in-depth look inside their world. We go through their favorite books, records, clothes and more and list all of the above to buy within their profile or the Passerbuys Shop. Passerbuys is the ultimate guide to navigating life and style.