Passerbuys is an online magazine, founded by Clémence Polès, that captures raw and candid stories of women in their homes from diverse backgrounds and lifestyles.

In an era of hyper-curation, Passerbuys aims to steer away from an aspirational outlook and instead, promotes genuine advice, reliable recommendations and the un-curated beauty of women.


about the founder & photographer

"Passerbuys sprung from love of people watching. Having lived in Paris and now currently residing in New York City, every stroll is an aesthetic adventure. I would notice myself thinking about interesting looking Passersby, wondering about their personalities, lifestyles, homes, jobs, material possessions; just about anything! 'Where did she buy that bag?', 'I wonder what books she's reading?" "What kind of music is she into?' The idea developed from this feeling of having grown tired of tastemakers/influencer style blogs which I admittedly turn to all the time… they’re useful, but at the heart of it I find that they lack realness. This chasm between fabricated style and the style that people generate themselves really bothered me, and I wanted to create a website that put the focus back on real people, providing inspiration rather than instruction." - Clémence Polès


where we’ve been featured


who we’ve worked with