Meet Steph Krasnoff
“Steph is from Miami Beach, she went to college at the University of Michigan, and couldn’t have moved to New York City fast enough after school in 2007. She got a job at Theory the week she moved and then worked there for almost 5 years. She started in sales and then moved to financial planning. In 2012 she opened American Two Shot with her childhood best friend, Olivia. ”
Top: CLOTHES, Cardigan: Comme Des Garcons, Jeans: Tommy Hilfiger
ON HER MORNING ROUTINE
During the week I set an alarm for 7:30 but I’m not a morning person so I snooze a whole bunch. When it’s really time to get up I put on some loud music to get myself out of bed. I’ll usually rush to the gym or yoga in the morning. I don’t keep a computer at home so I have to get to the store to really start my workday with coffee and emails.
on her background in fashion
I’ve always sort of worked in “fashion” although I don’t necessarily think of myself working in “fashion” if that makes any sense.
on opening American two shot
Olivia and I opened the store to create the shopping experience we had wanted for ourselves - something unexpected yet familiar, with nice people and interesting clothes/objects for all occasions. We focus a lot on New York designers and contributions from local friends/creators. It’s really nice for us to use the store as a retail spot/cafe/hang experience during the day and more of a multi-purpose space after hours - just the other night we had our 4th annual valentine’s day erotic reading hosted by adult magazine, a favorite tradition at ATS. We also produce our own clothing line called CLOTHES by American Two Shot. Olivia and I design CLOTHES together and we make everything in LA - it’s important for us to produce domestically. I’d describe the line as non-basic basics, we try to make wearable clothing that’s fun and feels nice to wear.
“The piece by Devin Troy Strother with the cheetah & ladies is titled “Bitch You Slow”. I love his work, it’s smart plus the right amount of playfulness - I guess kind of how I’d hope people would interpret our point of view at American Two Shot.
”
on her shoe collection
Shoes is where I like to splurge - ill shop shoes anywhere from Nike to Barney’s. No color rules apply.
on her beauty routine
I keep my beauty routine really low key, I don’t use many products or makeup items. I’m pretty loyal to moisturizing a few times a day and at night a little eye cream. My daily makeup routine is a tinted moisturizer with SPF, Glossier’s Boy Brow, and Lucas Pawpaw Ointment on my lips. My only party trick is pink lips - I like Nars Easy Lover Gloss and I rotate a Colorsensational Maybelline baby pink lipstick from the drugstore. I’m always stocked up on Olive Gold 03 Oil Lotion. I put a little on my face right out of the shower but you can really use it for anything - skin/hair/aches maybe even some uses yet to be discovered. I also use Lancome Visionnaire 1 Minute Blur Perfector, Glossier Soothing Face Mist, and Burt's Bees Skin Nourishment Eye Cream.
on olivia wolfe
One of my favorite artists is Olivia Wolfe who happens to be my best friend / business partner - lucky for me. obviously I like her taste, but it’s also the process in her artwork that I love so much.
on her personal style
A lot of my favorite pieces come from Two Shot and I’ll buy some basics at places like Zara, Everlane, etc but I usually do that online. I tend to dress more by color than by style, I wear a lot of black, denim, grey and light pink - I like to mix sporty with feminine but pretty much stick to that color vibe.
Top: CLOTHES, Jeans: Rag & Bones, Cardigan: Kaelen
“Herb Albert and the Tijuana Brass was gifted to me by one of my best friends when she was moving away - she probably just wanted to unload some stuff. It’s not much like the other music I own/listen to but it’s a favorite because it reminds me of a very specific time in New York - the whipped cream gown on the cover is also worth shouting out.
”
Sweatshirt: Me and You, Jeans: Tommy Hilfiger, Backpack: Khoi Le
steph's favorite books
The Lonely Ones by Gus Powell, The Secret History by Donna Tartt, The Brooklyn Follies by Paul Auster, I Like You by Sandol Stoddard Warburg
steph's favorite records
Paranoid by Black Sabbath, Whipped Cream & Other Delights by Herb Albert's Tijuana Brass, Fleetwood Mac by Fleetwood Mac, Midnight Marauders by A Tribe Called Quest, Paul Simon by Paul Simon
steph's favorite places IN new york city
Grassroots Juicery is not in my neighborhood but it’s the best juice bar
Dimes for any meal
Cocoron for soba
Souen is across from my apartment and has been a favorite of mine for years
Baz Bagel for new york bagels and florida vibes
Temple bar is a super weird good spot if you don’t wanna have a drink without running into anyone you know
I love visiting the brooklyn museum
Sky Ting Yoga for my sanity
Top: Acne, Jeans: Tommy Hilfiger, Coat: Alexander Wang, Bag: Saint Laurent, Shoes: Prada, Sunglasses: Garrett Leight