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Sam

Designer. Creator of Dolores Haze. Bushwick.

 

Born in NYC, raised in the suburbs of New Jersey, Samantha moved back to the city at 18 to study Sociology, concentrating in Post-Structural Theory at Barnard College of Columbia University. She held apprenticeships at VICE, Nicole Miller, Teen Vogue & W Magazine. She further expanded her skills by studying design at Central St. Martins in London before becoming an alumna of Parsons. She is now a fashion designer and owner of the womenswear label Dolores Haze

 

Top, Vintage ; Shorts, Levi's ; Sunglasses, In God We Trust ; Bag, Chanel

Outfit, Dolores Haze

Outfit, Dolores Haze

My aesthetic is a mix of feminine nostalgia, 90’s grunge, with a hint of prep. Vintage shopping is my favorite; I have a weakness for second hand mens button-down shirts and t-shirts. I’ve been going to the Japanese vintage punk store Search & Destroy on St. Marks for over a decade. Beacon’s closet has been a go to spot when I’m in the mood to sift through racks. I’ve also become a fan of the second-hand shop “Worship” in Bushwick, which a impressive selection of shoes and dresses.
I just moved to Brooklyn, but recently discovered Bushwick Bakery, around the corner that resembles a Parisian cafe. I grab a coffee and pastry, and review my to-do list that I make each night and then follow up on any e-mails.

Outfit, Dolores Haze

My senior year of high school I interned in the design department at Nicole Miller. I saw my work for sale at a boutique. The thought that a stranger could feel positive about themself in something I drew up solidified my love for fashion. That same summer I read the book Lolita, and decided that Dolores Haze was the most bad ass name for a fashion line. Soon after I bought the domain, knowing that one day I’d have my own line.
I’ve been talking about starting Dolores Haze since I was 18. At a certain point I decided I can’t be “all talk and no game.” After graduating from design school, I didn’t immediately start my own line. To the contrary, I worked in corporate design at places like Urban Outfitters, Liz Claiborne, and Aeropostale. There I learned about the business of fashion in a fast past cut throat environment. My experience was instrumental to starting my own label. I launched Dolores Haze while working full time, and eventually realized that if I wanted to do this, I’d need to devote all my time.
In addition, social responsibility is integral to Dolores Haze. I always knew that I when I started my own line there would be several things I wouldn’t compromise. I believe in the importance of knowing who made your clothes. The factory I work with provides health insurance to all employees, and I make sure that production is done in a environmentally conscious manner. Additionally, as a sociologist I’m very aware that as a fashion brand you’re presenting a image of feminine beauty to the world.

Top, Dolores Haze ; Skirt, Vintage

My degree in sociology informs my inspiration and how I run the company. I choose the name “Dolores Haze”, because it reflect the duality of femininity. The juxtaposition of the Lolita’s dark story in the novel with the hyper feminine Lolita colloquialism was inspired by my background in post-structuralist feminist philosophy.

Top, Dolores Haze

Outfit, Dolores Haze

I refuse to use girls who are underweight. The last thing I’d ever want is for women to look at editorial photos and feel compelled to starve themselves. I use girls with an array of body types, and I love casting real girls. I use “real girls” who are doing cool things with their lives, because what’s sexy goes beyond what you look like.
Music also works as a way to de-stress; Leonard Cohen, Edith Piaff, and Sam Cooke soothe my anxiety while working late nights.
Music is most definitely a work thing. The music I’m listening to while designing completely informs my aesthetic. Last season I was listening to New Order’s album “Power, Destruction, and Lies.” I feel in love with the album cover which drew me to create a floral print in muted washed out colors.

Outfit, Dolores Haze


Sam's favorite books

I stumbled across the book “Introduction to Modern Existentialism” laying next to the garbage in the West Village, and it’s become a favorite since. It’s a quick read with an overview of different philosophers’ take on existentialism. I love philosophy, and indulging myself in esoteric theory while on the train is a nerdy past time I’ll never give up.

Sam's favorite beauty products

Sam's favorite beauty products

Sam's favorite makeup

Outfit, Dolores Haze (Skirt for Sale)

Dolores Haze Alexandra Pleated Midi Skirt
145.00
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Quantity:
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Lipstick is an everyday thing for me; I feel naked without it. I try to keep my routine as basic as possible because I’m not a morning person. My beauty routine consists of coco butter lotion, splashing toner on my face, and NARS bronzer with mascara. I’m a creature of habit, so I usually am not searching for new products, but on the occasion I am, I look for new shades of red to dark purple lipstick.

Outfit, Dolores Haze ; Shoes, Topshop

Top, Vintage ; Shorts, Topshop


Sam's Stuff For Sale

Dolores Haze Alexandra Pleated Midi Skirt
145.00
Size:
Quantity:
Add To Cart
 

Sam's Wishlist


Sam Recommends

Kenka on St. Marks is my favorite, whats better than complimentary cotton candy?

AP Cafe in Bushwick, is a minimal well designed internet cafe that's so aesthetically pleasing I can't help myself from going there. Dudley's in my old neighborhood and has a delicious brunch menu! 

Bacaro on Divison St., has delicious Italian food and good drinks. It's one of the original restaurants spots in my old hood. The "art bar" Beverly's on Essex  plays the best jams, everything from trap music, the Smiths, and to '90s classics. There've been so many moments where I've interrupted a conversation to say "this is my favorite song!"

 

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