Green Tea Paradise at Cha Cha Matcha
Co-founded by Conrad Sandelman and Matthew Morton, Cha Cha Matcha was born out of their obsession for caffeinated beverages and an inspiring trip to Uji, Japan where the two were introduced to the ceremonial powdered green tea. It wasn’t long after, when the former NYU business students began plotting ideas to open a business with the goal of modernizing Matcha and making it fun and accessible to New Yorkers.
As a result of hard work and brilliant planning, business has been buzzing since its first downtown location opened in Nolita in 2016, attracting A-list celebs, fashion crowds and young creative types to its millennial pink and green tropical-themed cafés.
Cha Cha’s Matcha is produced from 100% organic ceremonial grade green tea leaves sourced directly from Uji, Japan where they worked with an independent farm to develop a specific flavor profile. Popular items on the menu include their seasonal lattes served hot or cold (currently Pumpkin Spice Matcha for fall), Matcha-infused lemonade, Matcha frappés and Cha Cha’s creamy and delicious soft serve that will bring joy to any green tea enthusiast. For those who aren’t fans of the anti-oxidant rich super food, there is also a Cha Cha blend of coffee produced in collaboration with La Columbe as well as a variety of fresh baked goods – some with a Matcha twist.
From the friendly atmosphere and brightly-lit neon signs to the ‘I love you so Matcha’ puns, there is a lot to love about this green tea paradise.