Meet Steph Krasnoff
ON HER MORNING ROUTINE
During the week I set an alarm for 7:30 but I’m not a morning person so I snooze a whole bunch. When it’s really time to get up I put on some loud music to get myself out of bed. I’ll usually rush to the gym or yoga in the morning. I don’t keep a computer at home so I have to get to the store to really start my workday with coffee and emails.
on her background in fashion
I’ve always sort of worked in “fashion” although I don’t necessarily think of myself working in “fashion” if that makes any sense.
on opening American two shot
Olivia and I opened the store to create the shopping experience we had wanted for ourselves - something unexpected yet familiar, with nice people and interesting clothes/objects for all occasions. We focus a lot on New York designers and contributions from local friends/creators. It’s really nice for us to use the store as a retail spot/cafe/hang experience during the day and more of a multi-purpose space after hours - just the other night we had our 4th annual valentine’s day erotic reading hosted by adult magazine, a favorite tradition at ATS. We also produce our own clothing line called CLOTHES by American Two Shot. Olivia and I design CLOTHES together and we make everything in LA - it’s important for us to produce domestically. I’d describe the line as non-basic basics, we try to make wearable clothing that’s fun and feels nice to wear.
on her shoe collection
Shoes is where I like to splurge - ill shop shoes anywhere from Nike to Barney’s. No color rules apply.
on her beauty routine
I keep my beauty routine really low key, I don’t use many products or makeup items. I’m pretty loyal to moisturizing a few times a day and at night a little eye cream. My daily makeup routine is a tinted moisturizer with SPF, Glossier’s Boy Brow, and Lucas Pawpaw Ointment on my lips. My only party trick is pink lips - I like Nars Easy Lover Gloss and I rotate a Colorsensational Maybelline baby pink lipstick from the drugstore. I’m always stocked up on Olive Gold 03 Oil Lotion. I put a little on my face right out of the shower but you can really use it for anything - skin/hair/aches maybe even some uses yet to be discovered. I also use Lancome Visionnaire 1 Minute Blur Perfector, Glossier Soothing Face Mist, and Burt's Bees Skin Nourishment Eye Cream.
on olivia wolfe
One of my favorite artists is Olivia Wolfe who happens to be my best friend / business partner - lucky for me. obviously I like her taste, but it’s also the process in her artwork that I love so much.
on her personal style
A lot of my favorite pieces come from Two Shot and I’ll buy some basics at places like Zara, Everlane, etc but I usually do that online. I tend to dress more by color than by style, I wear a lot of black, denim, grey and light pink - I like to mix sporty with feminine but pretty much stick to that color vibe.
steph's favorite books
steph's favorite records
steph's favorite places IN new york city
Grassroots Juicery is not in my neighborhood but it’s the best juice bar
Dimes for any meal
Cocoron for soba
Souen is across from my apartment and has been a favorite of mine for years
Baz Bagel for new york bagels and florida vibes
Temple bar is a super weird good spot if you don’t wanna have a drink without running into anyone you know
I love visiting the brooklyn museum
Sky Ting Yoga for my sanity