Meet Steph Krasnoff

Steph Krasnoff Passerbuys
Steph is from Miami Beach, she went to college at the University of Michigan, and couldn’t have moved to New York City fast enough after school in 2007. She got a job at Theory the week she moved and then worked there for almost 5 years. She started in sales and then moved to financial planning. In 2012 she opened American Two Shot with her childhood best friend, Olivia.
Top, Pleats Please ; Pants, Vintage
Top: CLOTHES, Cardigan: Comme Des Garcons, Jeans: Tommy Hilfiger

Top: CLOTHES, Cardigan: Comme Des Garcons, Jeans: Tommy Hilfiger


During the week I set an alarm for 7:30 but I’m not a morning person so I snooze a whole bunch. When it’s really time to get up I put on some loud music to get myself out of bed. I’ll usually rush to the gym or yoga in the morning. I don’t keep a computer at home so I have to get to the store to really start my workday with coffee and emails.

on her background in fashion

I’ve always sort of worked in “fashion” although I don’t necessarily think of myself working in “fashion” if that makes any sense. 

on opening American two shot

Olivia and I opened the store to create the shopping experience we had wanted for ourselves - something unexpected yet familiar, with nice people and interesting clothes/objects for all occasions. We focus a lot on New York designers and contributions from local friends/creators. It’s really nice for us to use the store as a retail spot/cafe/hang experience during the day and more of a multi-purpose space after hours - just the other night we had our 4th annual valentine’s day erotic reading hosted by adult magazine, a favorite tradition at ATS. We also produce our own clothing line called CLOTHES by American Two Shot. Olivia and I design CLOTHES together and we make everything in LA - it’s important for us to produce domestically. I’d describe the line as non-basic basics, we try to make wearable clothing that’s fun and feels nice to wear.

Trench, Yang Li Men ; T-Shirt, Vintage ; Choker, Vintage YSL ; Pants, Sonia Rykiel
The piece by Devin Troy Strother with the cheetah & ladies is titled “Bitch You Slow”. I love his work, it’s smart plus the right amount of playfulness - I guess kind of how I’d hope people would interpret our point of view at American Two Shot.
— on the artwork by Devin Troy Strother

on her shoe collection

Shoes is where I like to splurge - ill shop shoes anywhere from Nike to Barney’s. No color rules apply.

on her beauty routine

I keep my beauty routine really low key, I don’t use many products or makeup items. I’m pretty loyal to moisturizing a few times a day and at night a little eye cream. My daily makeup routine is a tinted moisturizer with SPF, Glossier’s Boy Brow, and Lucas Pawpaw Ointment on my lips. My only party trick is pink lips - I like Nars Easy Lover Gloss and I rotate a Colorsensational Maybelline baby pink lipstick from the drugstore. I’m always stocked up on Olive Gold 03 Oil Lotion. I put a little on my face right out of the shower but you can really use it for anything - skin/hair/aches maybe even some uses yet to be discovered. I also use Lancome Visionnaire 1 Minute Blur PerfectorGlossier Soothing Face Mist, and Burt's Bees Skin Nourishment Eye Cream.

on olivia wolfe

One of my favorite artists is Olivia Wolfe who happens to be my best friend / business partner - lucky for me. obviously I like her taste, but it’s also the process in her artwork that I love so much.

on her personal style

A lot of my favorite pieces come from Two Shot and I’ll buy some basics at places like Zara, Everlane, etc but I usually do that online. I tend to dress more by color than by style, I wear a lot of black, denim, grey and light pink - I like to mix sporty with feminine but pretty much stick to that color vibe.

Top: CLOTHES, Jeans: Rag & Bones, Cardigan: Kaelen

Top: CLOTHES, Jeans: Rag & Bones, Cardigan: Kaelen

Steph Krasnoff Passerbuys
Herb Albert and the Tijuana Brass was gifted to me by one of my best friends when she was moving away - she probably just wanted to unload some stuff. It’s not much like the other music I own/listen to but it’s a favorite because it reminds me of a very specific time in New York - the whipped cream gown on the cover is also worth shouting out.
— on her beauty tips
Sweatshirt: Me and You, Jeans: Tommy Hilfiger, Backpack: Khoi Le

Sweatshirt: Me and You, Jeans: Tommy Hilfiger, Backpack: Khoi Le

steph's favorite books

The Lonely Ones by Gus Powell, The Secret History by Donna Tartt, The Brooklyn Follies by Paul Auster, I Like You by Sandol Stoddard Warburg

steph's favorite records

Paranoid by Black Sabbath, Whipped Cream & Other Delights by Herb Albert's Tijuana Brass, Fleetwood Mac by Fleetwood Mac, Midnight Marauders by A Tribe Called Quest, Paul Simon by Paul Simon

steph's favorite places IN new york city

Grassroots Juicery is not in my neighborhood but it’s the best juice bar 

Dimes for any meal

Cocoron for soba

Souen is across from my apartment and has been a favorite of mine for years

Baz Bagel for new york bagels and florida vibes

Temple bar is a super weird good spot if you don’t wanna have a drink without running into anyone you know

I love visiting the brooklyn museum

Sky Ting Yoga for my sanity

Top: Acne, Jeans: Tommy Hilfiger,    Coat: Alexander Wang   ,    Bag: Saint Laurent   ,    Shoes: Prada   , Sunglasses: Garrett Leight

Top: Acne, Jeans: Tommy Hilfiger, Coat: Alexander Wang, Bag: Saint Laurent, Shoes: Prada, Sunglasses: Garrett Leight