Meet Olivia La Roche

Meet Olivia La Roche
 

Olivia La Roche

Co-Founder of Petra Von Kant, BUSHWICK

Co-founder of contemporary vintage retailer, Petra von Kant, Olivia La Roche also calls on her eclectic background in creative content to produce unique collaborations across the fashion industry. Stepping into multiple freelance roles, she wears the hat of strategist, curator, writer, and sometimes model. Olivia believes that vintage doesn’t have to be era specific, and when presented in new contexts, becomes an essential aspect of modern dressing. 

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STREETSTYLE DETAILS: Outfit, Vintage ; Shoes, maryam nassir zadeh


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All my clients are interested in a unique vision, and we inspire each other. It’s a two-way street. I rarely do anything overly commercial, and if I do, you probably won’t see my name on it. It’s important to me to work in collaboration. I’m really into time management and creating a meticulous workflow for myself. I dislike being stressed, but I like being productive, so I had to find systems to manage it all. Mostly I try and get up early; it’s like giving yourself the gift of more hours in a day. Being in so many different roles keeps me stimulated. I thrive under pressure. I love the way each project blossoms into the next.
I’m a writer and artist. I write in my journal every day, and I am always jotting down ideas for stories and books - I have a few personal writing projects in the works and still occasionally sketch and paint. Creating content was a way to blend my love of fashion, photography, writing and art. I used to work on editorial/advertorial content for e-commerce primarily, but I’ve been branching out into visual content for social media, and I love it. Most of the time, I’m mixing it all on a project depending on the client’s interests.
Top, Vintage ; Jeans, Handmade ; Shoes, Maryam Nassir Zadeh

Top, Vintage ; Jeans, Handmade ; Shoes, Maryam Nassir Zadeh

Olivia's favorite books

Olivia's favorite books

 
 
I mostly read about beauty, sexuality, women in history and spirituality. I’m a sensual reader, and that’s what all of these have in common. The Yoga Sutra is a text I revisit whenever I stumble off my path, Anis Nin is a kindred soul, The Natural Way to Draw was my best friend in art school and Beauty is an anthology that introduced so many amazing writers to me.
Top, Vintage ; Jeans, Handmade ; Shoes, Maryam Nassir Zadeh

Top, Vintage ; Jeans, Handmade ; Shoes, Maryam Nassir Zadeh

I’m very bribe oriented. I guess you could call it “incentivized?” I get myself out of bed with the promise of tea and toast. I’ve tried a million other breakfast options, vegan bowl things, eggs, smoothies...but I’m a tea and toast gal. I love the “Wonder Bread” from Josey Baker at The Mill in San Francisco, and that’s probably one of the things I miss the most (and my family!) I’m looking for my NY replacement. The closest I’ve come is Roberta’s (yeah the pizza place) sunflower sourdough. I tell myself it’s healthy bread because it’s so fermented... it’s true! I recently quit coffee, so I drink green tea. I’m very into “The Deep Steep” right now, a toasty green tea from Steep Tea Co. I sometimes put avocados and anchovies on my toast, but mostly I go for plain toast with grass-fed cultured butter and a sprinkle of salt. I always take my breakfast back into bed to eat. It’s a nice and slow part of the day (because I get up early) and my final farewell to bed.
Olivia's health regimen

Olivia's health regimen

 
 
I think the biggest tips I can give are to check out Vitacost.com and earthshiftproducts.com. I love both for taking good care of myself. Earth Shift has these amazing skin and body detox kits, and Vitacost is basically the Whole Foods supplement aisle at like half off. I rotate what I am taking based on what my needs are, and everyone’s needs are different. Now that it’s winter I’m all about some raw vitamin D. I also take a lot of hair, nail and skin vitamins, including my collagen powder which is all from Neo cell on Vitacost.
Olivia's favorite haircare products

Olivia's favorite haircare products

 
 
I add a pinch of Himalayan salt to my water and a scoop of powdered collagen for skin health. It’s technically called “Sole” and helps your body hold on to hydration. The collagen is my addition. I also LOVE Moroccan red clay and always have it on hand for masks and first aid. It has the strongest drawing power of any clay and heals a pimple overnight. And, I basically put the refrigerator on my face too. I blend face masks from random ingredients that I know have benefits when I need a boost. Here’s a little key to masking from the fridge. Mix and match, it’s literally all food so unless you’re allergic you’re not going to hurt yourself.

Moisturizing - Yogurt, honey, olive oil, avocados, flax seeds, almonds, tofu, oats.

Exfoliating - Papaya, strawberries, apple, ground rice, grapes, coffee.

Purifying - Aloe, brewers yeast, garlic, apple cider vinegar, turmeric (but it stains!), egg whites.
Olivia's favorite skincare products

Olivia's favorite skincare products

 
 
I am pretty boring with make-up/I look like a drag queen with ever-so-slightly too much. I wear RMS “Un-cover up” everyday with a little Bare Minerals bronzer, Nars blush and some Fat and the Moon lip stain - I like “Clay Idol” or Nars lip in “Morocco” I top it all of with a swipe or two of Kevyn Aucoin mascara - the kind that comes off in little tubes, no smudging!
I founded Petra von Kant (name inspired by Rainer Werner Fassbinder’s film The Bitter Tears of Petra von Kant) with my business partner and friend Alexes Bowyer. We shared a vision, knew we had the skill set required, and we went for it. We both come from creative backgrounds (Alexes is a jewelry designer and expert metalsmith), and they fit perfectly with the multiple hats we wear. Together we buy, style, model, and take photos for the site. We present what we love, and we hope it makes its way to like minds. I see us working out the kinks and continuing to refine the business as it grows. I want it to be a truly beautiful and inspiring online destination for magical vintage finds.
Ring, Alexes Bowyer

Ring, Alexes Bowyer

 
 
I’m pretty “vintage” as my business would tell you. I’m always shopping for the brand, so I find things for myself all the time. I rarely have to go shopping for anything new. I would say aesthetically (and generally), I like odd things. I like to have things I’ve never seen before and probably won’t again. I love textures and colors, and I think I approach dressing a bit more like an artist than a sartorialist. I’m into the composition of a look and see my wardrobe as a full palette. In my collection of non-vintage, I have a lot of Rachel Comey, Maryam Nassir Zadeh, and Issey Miyake.
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The biggest challenge is the simplest - nothing happens if you don’t do it - you are fully responsible for all successes and failures. I am hard on myself and often feel like I’m not doing enough. It’s also hard when you have to work with what you have but have tremendous (expensive) dreams. I know we will get there, and I believe in starting off moderately to build a solid foundation, but it can be frustrating to pace yourself. As for launching in the current climate, I think it’s wonderful; social media has been such a positive community for us and we are very grateful.
Ring, Alexes Bowyer

Ring, Alexes Bowyer

 

SHOP HER WISHLIST

 
 

RECOMMENDATIONS

✓ I love this odd little Turkish Health restaurant call Abracadabra.

✓ I like Gottlieb's for matzo ball soup.

✓ I do love the Bushwick co-op for local groceries.

✓ Recently, I'm addicted to the spicy hot chocolate at this spot in Soho -  L.A. Burdick

 

FAVORITE MOVIES