Meet Natalie Pace
ON HER MORNING ROUTINE
I start my day around 6:45, usually 7, and throw on some workout clothes and run along the East River. It still amazes me that I have become a morning exercise person, but I now find it’s the only time I have in my day to work out! After running, I shower, dress, and then make coffee. I like to take at least 20 to 40 minutes to sit, drink coffee, and read the news or a book. More often than not, I check my emails and scroll through Instagram.
ON HER CAREER IN BRAND MARKETING
I studied politics and art history in college, so my job in brand marketing was definitely something that I fell into and came to love. My first job out of school was in PR at a startup fashion brand. Two and a half years later, I was in an office with HR being told my position was eliminated. Not quite the best news to get when you’re 24 and can barely pay rent! After a pretty stressful month of interviewing around New York, I landed my job at West Elm in a brand marketing and events position. My job has since evolved to include partnership work. It’s a really fun and rewarding job that allows me to work with some of the best brands in the industry.
ON HER FAVORITE PART OF HER JOB
My favorite part of my job is meeting new people and collaborating with so many amazingly talented humans. I’m often so inspired by the people at West Elm. I find my job to be unique and fun. I feel very invested in my work which is something I think a lot of people can’t say. I’m so passionate about the brand and the amazing and innovative things we’re doing. It’s definitely a really exciting place to be.
On THE SKILLS NEEDED FOR BRAND MARKETING
In brand marketing, it’s always a plus to have a creative mind to be able to build campaigns that are exciting and engaging. I think it’s important to have a good eye and good taste to create marketing that people look at and are intrigued by, whether it be the message or design that caught their attention. With partnerships, it’s 100% about being a good collaborator. My team likes to joke that partnership work is like dating. You have to be a good partner by being attentive and cooperative but you also have to make sure you’re getting what you want out of the relationship.
ADVICE FOR ASPIRING BRAND MARKETERS
I think getting your foot in the door at a young brand is a good way to start. I learned so much about branding by working at a startup. You are forced to work on many different parts of the business which helps you understand how a brand really operates. I think the best way to learn about partnership work is to follow the brands that do them well! I’m constantly inspired by different product collaborations and marketing partnerships I see brands pulling together.
ON HER FAVORITE BRAND PARTNERSHIPS
One of my favorite projects was the Passerbuys Lounge we installed at Canal Street Market last April. I loved seeing it all come together, and it was fun to watch people interact with the space and the products.
I’m also very proud of the work we did last February for Modernism Week. We outfitted a classic 1950s mid-century home in Palm Springs with all West Elm mid-century and new modern designs.
On Her SELF-CARE RITUALS
I love to go to museums and galleries. I religiously check the Time Out New York show listings each week. I’ve always been an art lover and really like the quiet of a gallery. It’s like an escape. I started getting into the habit of going to galleries when I started working really long hours. On the weekends, I needed a mental break and something to stimulate me, so I started to wander into museums and galleries alone. It’s become something that I really enjoy and a reminder that it’s possible to have hobbies and activities that you do on your own that are just for you and make you happy.
ON HER BEAUTY ROUTINE
During the day, I put on a little foundation and wear NARS Laguna and whatever mascara I can find. I love NARS lipstick colors, especially the darker ones, and wear the NARS Audrey lipstick to go out at night.
For skincare, I am a big fan of Drunk Elephant. I use the JuJu Bar in the mornings and the Pekee Bar at night. I swear it has made my skin so much softer. I also use Herbivore’s Blue Tansy clarity mask at night. For perfume, I wear Antidris Cassis by Maison Marie Louie.
ON HER NIGHTLY ROUTINE
I love to cook. Lately, I’ve been big into the Gjelina cookbook after becoming a huge fan of the restaurant from recent trips to LA. On weeknights, I’ll come home from work and pull out a cookbook or Food52 and try out a new recipe. I like that it’s a way to unwind without staring at yet another screen.
Natalie's favorite books
Just Kids by Patti Smith
The Goldfinch by Donna Tartt
Commonwealth by Ann Patchett
Franny & Zooey by J.D. Salinger
NATALIE's Favorite Movies
NATALIE'S favorite places
Brunch – Root & Bone
Cupcakes – Butter Lane
Florist – Flower Girl NYC
Gallery/Museum – New Museum