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Erin

Co-Founder of The No. 29. Carroll Gardens.

 

Erin has overseen media relations for some of the most recognized organizations, artists, brands and individuals. With a diverse background in art, sustainable design and public policy, her professional work is an extension of her personal interests. Erin grew up in New Orleans, went to school in Boston, and began her career in Washington working for the ONE Campaign, Oxfam, the Natural Resources Defense Council and on Capitol Hill. She moved to New York in 2010, and three years later launched her own PR firm, The No. 29, with partner Melody Serafino – focusing on art, design and sustainability. 


Streetstyle details: Overalls, Loup ; Trench, Catherine Malandrino ; Shoes, Prada ; Bag, Kooba



Art: Oliver Jeffers & Arne Svenson.

I knew from age 5 that I wanted to be an environmental lawyer, and just out of college had the privilege of working for some of the best nonprofits fighting for environmental justice – Oxfam and NRDC. I realized quickly that my disposition (constant motion) is not geared towards making incremental changes to policy and law, though thankfully others have the patience I lack. I realized I could still be an advocate, but in the court of public opinion. I love to write, tell stories for those who should be heard, and see immediate results.
If I go to bed at a reasonable hour, then I’m up early for 6:30am yoga or running. If I have a late night, I save it for later (sometimes running home from work over the BK Bridge to avoid the F train). Regardless, I’m pretty much on my phone and email immediately – a habit I’m trying to break – and turning on WNYC. Often the first voices I hear in the morning are Steve Inskeep, Renee Montagne and David Greene. I was basically reared on Morning Edition. I make coffee or tea (sometimes both) and catch up on emails since we have clients in Holland, Paris, London and Tel Aviv.

Top, Sessun ; Jeans, J.Brand ; Necklace, Growing Jewelry


Erin's favorite books

I just started college when Samantha Power’s A Problem From Hell came out. I’ve always been consumed by the dark moments in human history: how they happen, why people turn a blind eye and how we can change these patterns. We’re unfortunately revisiting this dark side now in Syria. That Power had written this book, received a JD, worked as a war correspondent and started the Carr Center for Human Rights by the time she was in her early 30s was inspiring. Reading her book, I simultaneously thought: I want to do something to make the world better…and I want to be as bad ass as Samantha Power.

Veja shoes

The Police, Synchronicity – since I was a kid, The Police and The Beatles were my favorite. My parents would play them and we’d have dance parties in costumes, as New Orleanians do. This music feels like home.

Erin's favorite records

Dress, Claudie Pierlot ; Shirt, Iris ; Shoes, Schutz (Art, Frank Relle)

Back in DC, I learned how to do my job, made some of my dearest friends and got to see Barack Obama sworn in as president. But after a while, it got frustrating to fight for things that weren’t coming to fruition. I always planned to live in New York, and made the immediate leap from politics to art (though much of the art I work makes a political statement). Working with JR, who had just won the TED Prize, was among my first major projects. It was the start of something really special in New York. Three years later, I started a PR firm with my brilliant partner. We simply wanted the power to choose who we worked for and how. People thought we were crazy to focus solely on sustainability, design, art and impact, but we’ve really carved out a niche.

Jumpsuit, Objects Without Meaning

Being in PR has allowed me to work across disciplines – and often combine them in unexpected ways. We have wonderful clients who are making an impact, and help them tell their stories. I learn daily and feel incredibly fortunate to be an extension of their teams. There’s no greater feeling than conceptualizing and shaping a story, and ultimately making that story news.

Erin's favorite makeup products

My skin is finicky, so I have to change products with the weather. I use Diane Higgin’s face oil combined with her moisturizer. She carries a line called Face Reality, and I use their cleanser as well as Diane’s cleansing balm when my skin is dry. Tizo sunscreen is a daily must. As a runner, I need something that won’t irritate my skin, and this rubs in like powder. I’m obsessed with eye cream. She has a great one but I’ll try anything.
My favorite shopping spots are spread around the world. In New York it’s A. Cheng or Anthom. When I go home to New Orleans, UAL is my go-to for insanely discounted designer gems (like that incredible L’Wren Scott dress). And in Paris, Centre Commercial is the best. Everything is either made in France and/or sustainable. The guys behind Veja opened it five years ago, and they’ve created something truly special.

Dress, L'Wren Scott ; Shoes, Loeffler Randall

Art: (Left) Martin Kollar ; (Right) Gail Albert-Halaban

Erin's favorite beauty products

Dress, L'Wren Scott


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RECOMMENDATIONS

Prime Meats for a glass of wine (and awesome food) at the bar, Frankies – for every meal.

Black Gold Records is where I go for a strong coffee and album browsing. It's got a NOLA vibe, which makes me feel at home.

Court Street Grocers for magical sandwiches.

Buttermilk Channel…for dinner and French Louie for brunch.

I love the Invisible Dog art space on Bergen. Great exhibitions. For a bar, Brooklyn Social for Matt's Ginger Old Fashioned. 

 

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